Discovery Launches “Shark Week” 2021 Consumer Products Program

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The Press Release:
Discovery, Inc., the global leader in real life entertainment, today announced a “fin-tastsic” list of merchandising partners for Discovery Channel’s Shark Week 2021. Airing Sunday, July 11 through Sunday, July 18 with an exciting lineup of original shark-themed programming, Shark Week is television’s longest-running and most anticipated summer event. This year’s consumer products program boasts new and returning partners across apparel, accessories, toys, home, publishing and food.

shark week 2021

New in 2021, DEVOUR Frozen Foods is launching limited-edition Shark Week packaging for its frozen meals, along with a sweepstakes offering shark fanatics a chance to win a number of incredible prizes. Pura Vida, the artisan jewelry brand inspired by the “pure life” Costa Rican lifestyle, is diving into Shark Week with new fashion accessories that will benefit Oceana, a charitable organization dedicated to protecting and restoring the world’s oceans, available at Tilly’s and independently owned surf shops. Founded in 1964, Hawaiian retailer Crazy Shirts is set to launch an exclusive line of licensed apparel for both adults and kids that feature its iconic original art. The collection will be available at the brand’s retail stores, catalog and Also making a splash this year are pet toys from G Mason Group available at Walmart, and Shark Week themed towels from Sand Cloud available online only at

YesFit, the virtual racing app, will host a Shark Week themed race. Participants who sign up will be rewarded with a medal and other products upon completion. PADI®, the world’s leading scuba diver organization, will launch a merchandise partnership with sustainable and eco-friendly Shark Week products available on and the Discovery store. Starting July 13, gaming company Ubisoft will launch a Shark Week-themed level in Hungry Shark World and Hungry Shark Evolution. New items will let players become a pirate, featuring exclusive in-game items, challenges and playable sharks.

Proving the enduring success of the Shark Week licensing programming, an extensive list of partners is returning in 2021. In the toy and games category, Mattel is diving back in this year with its popular Shark Week-themed UNO deck available at Walmart, Kroger and Amazon, along with BKD returning with a line of shark playsets available at CVS and Costco Canada. Plush shark pet toys by Dan Dee will be available at Walmart. In the publishing category, Meredith Corporation is back on board for a shark-themed bookazine, The Ultimate Book of Sharks, designed OR geared for all Shark Week fans, which will be available on newsstands nationwide beginning July 2, 2021.

A number of apparel and accessories partners are returning with fresh, new, and trend-right designs for this year’s Shark Week as well. Knockaround Sunglasses, available at, returns for a seventh year, with their special release shark-themed sunglasses, along with new kids’ sunglasses and apparel, while Freestyle Watches showcases its collection of Classic Shark timepieces with digital or analog movements available at, Ron Jon’s, Tilly’s, Zumiez and other fine retailers for the third year. Returning apparel partners include RSVLTS with a variety of short-sleeve button-ups and t-shirts available on or through @rsvlts Instagram, men’s and women’s apparel company The Forecast Agency with an apparel line retailing at PacSun in early July and Sock Fancy, who is back for a fourth year with a line of unisex socks and premium triple-layered face masks available at

“Shark Week is a pop culture phenomenon, and every summer viewers look forward to Discovery Channel’s shark-themed programming, and we see that with our successful consumer products program that continues to expand year over year,” said Carolann Dunn, Vice President, Consumer Products Licensing, Discovery, Inc. “We are excited to work with our partners, both new and returning, to bring shark-themed products to consumers everywhere and enhance their viewing experience.”

Each year, Shark Week takes fascinated viewers on a week-long journey to the depths of the sea to uncover the secrets of the ocean’s top creature. Found in 220 countries and territories around the globe, Shark Week is a pop culture phenomenon that thrills fans of all ages with dynamic programming around these magnificent sea creatures.

For up to date information on Shark Week as well as photos and videos, follow #SharkWeek on Twitter, Instagram, Facebook and Snapchat.

About Discovery:
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps; direct-to-consumer streaming services such as discovery+, Food Network Kitchen and MotorTrend OnDemand; digital-first and social content from Group Nine Media; a landmark natural history and factual content partnership with the BBC; and a strategic alliance with PGA TOUR to create the international home of golf. Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform JV with Chip and Joanna Gaines, Magnolia Network, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit and follow @DiscoveryIncTV across social platforms.

About Discovery Channel:
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity, and amazement. The network, which is distributed to 88.3 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit

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Piercing Ken Thoughts: I’m a regular viewer of the “Shark Week” offerings and need to check my listings to see which of the programs I am most interested in. I like this run of products as well and wish I had the RSVLTS button down shirt for my recent trip to South Carolina. Maybe the Sock Fancy footwear would have complimented the ensemble but I digress. What do you readers think about these offerings and this announcement? Will you be watching “Shark Week” when it broadcasts in the coming days? Chime in down below and I will see you next time.


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Shark Week 2021: Freestyle Watches
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Shark Week 2021: Knockaround Sunglasses
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Shark Week 2021: RSVLTS
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Shark Week 2021: Sand Cloud
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Shark Week 2021: Sock Fancy

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