The Press Release:
Today, the nation’s leading consumer motorcycle tour, Progressive IMS Outdoors, announced this year’s host venues and key brands attendees can look forward to engaging with across the 2021 tour. Set to attract Powersports enthusiasts and potential riders of all ages and skill levels to summer and fall three-day festivities occurring in major markets across the U.S., the newly rebranded tour, previously known as the Progressive International Motorcycle Shows (IMS), will provide exciting hands-on experiences unique to each venue.
The 2021 Progressive IMS Outdoors venues in calendar order are:
* FivePoint Amphitheater (Irvine, CA – July 9-11)
* Sonoma Raceway (Sonoma, CA – July 16-18)
* Goebbert’s Farm (Pingree Grove, IL – August 20-22)
* Brooklyn Army Terminal (Brooklyn, NY – September 3-5)
* Carlisle Fairgrounds (Carlisle, PA – September 10-12)
* Texas Motor Speedway (Fort Worth, TX – October 1-3)
* James L Ward Agriculture Center (Lebanon, TN – October 8-10)
* SUN n’ FUN Campus (Lakeland, FL – October 15-17)
* Georgia International Horse Park (Conyers, GA – October 29-31)
“The IMS family cannot wait to bring the Powersports community together at our shows, including both returning and new members,” said Tracy Harris, Senior Vice President, IMS. “Each venue across our tour allows our IMS team, alongside our sponsors, including title sponsor Progressive, and exhibiting OEMs and brands, to offer incredibly unique experiences to our attendees. No matter who walks the grounds, there will be something geared toward your liking.”
Attractions and event specifics will be released when tickets go on sale April 22nd at motorcycleshows.com. As with past tours, attendees can look forward to seeing hundreds of the latest street bikes, dirt bikes, cruisers, scooters, ATVs and much more from leading manufacturers familiar to the shows such as Indian Motorcycles, Royal Enfield, Yamaha Motorcycles, Zero Motorcycles, and Harley-Davidson, which will be showcasing its new 2021 Pan America 1250, as well as first-time exhibiting manufacturers like Beta Motorcycles. Attendees will also be able to interact with leading brands in the electric mobility space, including Giant Bicycles and FLX Bike,which will be exhibiting it’s exciting e-bike line as well electric skateboards from Miles Board.
The tour will also welcome back a number of returning tour-wide exhibiting brands including Arai, Cycle Gear, Enginehawk, Explorify Rentals & Tours, HJC, J&P Cycles, LiquiMoly, Michelin, National Cycle Inc., Ruroc Helmets, Yuasa, among others.
Regardless of the tour stop, attendees can look forward to the latest in rider products and keen hands-on opportunities for enthusiasts of all experience levels at each venue.
About Progressive IMS Outdoors:
Progressive IMS Outdoors is an evolution of the Progressive® International Motorcycle Shows® tour’s nearly 40-year stint that not only transitions IMS from the traditional convention center setup to a new open outdoor experience but will also create a festival-like atmosphere that promotes enthusiasts of all ages and levels to come together to better engage with products, each other, and the industry. While continuing its presence as the nation’s largest consumer motorcycle tour, Progressive IMS Outdoors will support the growth of the powersports community by offering a unique experience the industry has yet to see. Coming summer 2021, dates and locations for Progressive IMS Outdoors will be announced in December. IMS Outdoors is organized by Informa Markets, a division within Informa PLC, a leading B2B information services group and the largest B2B Events organizer in the world. To learn more and for the latest news and information, visit www.informa.com.
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Piercing Ken Thoughts: I’ve been to the IMS Motorcyle Show 2x now and find it to be great fun even though I am not a rider per se. The organizers are awesome people and they really treat their media attendees well. That said I will miss finding this taking place in the manner that I am most accustomed too. Having a new version of this event outdoors is probably a good idea at the moment because as you know places like the Javits Center are acting as vaccination hubs in order to help us finally get ahead of this cursed virus. As you read this I can share that I am happily vaccinated but don’t see myself going to all that many inside events for the time being. I am just a little bit skittish about those at the moment. The Brooklyn Army Terminal is a stones throw away from our Media Command HQ so I can do the event and still make it home for a reasonable time at a dining choice of preference. So you probably wonder why there is an Instagram post in this narrative and that is my shameless plugging gene working its way in and directing you over to the Official Instagram for this website. There are a few dozen images to peruse from the last event we attended and of course hundreds and hundreds of other worlds of that I would just love you to engage with. Please consider following the account and doing some of that like-bombing that we’ve heard so much about. That’s all I have to add for this announcement but don’t worry, I will keep you apprised of anything that gets share with me on the editorial desk. Chime in down below with your thoughts about this newfangled version of the event and I will see you next time. Please be safe out there.