The Press Release:
NY NOW®, today’s wholesale market for tomorrow’s retail world, where brands, buyers and designers gather to connect and discover a world of inspiration, is thrilled to unveil a new brand identity and plans for an enhanced on-site experience as it prepares to welcome vendors, buyers and media back in-person at the Jacob K. Javits Center on August 8-11, 2021. Designed in collaboration with globally renowned design studio Pentagram and recently appointed Creative Director Brad Ford, NY NOW’s new branding debuts today across all digital channels, capturing the energy, excitement and variety of the event while signifying the evolution of the gift and home industry, and reopening of New York City’s businesses.
“NY NOW is a timeless brand and truly a landmark event with a long-standing history of bringing products, people and ideas from around the world together to connect, discover and be inspired – creating a unique destination for discovery and generation of commerce for the industry. As we all recover from the pandemic, we are seeing all markets come back smaller; but, as the first event to run at the Javits Center upon its reopening, we noticed an opportunity to reset and create an experience that heightens the sense of possibility, surprise and excitement – all while celebrating the reopening of New York City.” says Tim Hart, SVP of NY NOW. “We have worked closely with Brad and Pentagram to develop and deliver an incredible new brand identity for NY NOW, and we are thrilled to unveil it to our community and welcome them back for an enhanced experience at this year’s event.”
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