The Press Release:
The Toy Insider, the toy industry’s most influential organization and a trusted go-to resource for parents and gift-givers, unveiled today its expert picks for the best toys, games and gifts of 2025 in its 20th annual Holiday Gift Guide. The guide includes three featured lists that spotlight this year’s hottest toys: the Hot 20, the most sought-after toys of the year; the STEM 10, top educational toys that promote STEM learning; and the 12 Under $20, budget-friendly toys packed with all the fun. Altogether, the milestone holiday gift guide is its biggest one yet, with nearly 400 toys from 182 toymakers.
Between the rising cost of living, supply chain disruptions amid tariff pressures, and a short shopping window between Thanksgiving and Christmas, shopping for toys with a game plan is crucial this holiday season. Despite these headwinds, toy manufacturers are laser-focused on keeping playtime accessible and affordable for families: more than 70% of the toys featured in this year’s gift guide are less than $50, with more than 175 toys less than $25.
Continue reading The Toy Insider Experts Reveal the Hottest Toys & Games of 2025