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Features, Tours and Festivals

Progressive IMS Outdoors Tour Partners with Strider and Non-profit All Kids Bike

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The Press Release:
The nation’s leading consumer motorcycle tour, Progressive IMS Outdoors, today announced two new partnerships with Strider and non-profit organization All Kids Bike to lead a two-part initiative designed to excite young kids about the thrill of two wheels by engaging children at an early age and teaching the younger generation how to ride.

The Kids Zone with Strider, the latest addition to Discover The Ride, will elevate the industry-leading new rider program by introducing two experiential courses geared toward all riders ages two through 15 at each stop along the 2021 tour. Furthermore, to complement the onsite attraction and extend support to the local community, the organizers of the Progressive IMS Outdoors tour join the All Kids Bike movement dedicated to teaching all children in America how to ride in kindergarten PE classes.
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Features, PiercingKen Says

Organizers of IMS Outdoors Launch Rider Stories Presented by Progressive

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The Press Release:
The Informa Markets’ Powersports team, organizers of the Progressive® International Motorcycle Shows® (IMS), Progressive IMS Outdoors, and ContinueTheRide.com, today announced the launch of Rider Stories presented by Progressive, a new space for members of the riding community to share their passion for adventure, freedom, and the open road through personal narratives hosted on ContinueTheRide.com. Along with the consumer facing podcast, “The Reserve Tank,” and the blog video series, “IMS Rides,” Rider Stories is supported by Progressive Insurance, IMS’ title sponsor of ten years, and adds an intimate facet to the online platform, which already hosts a slate of digital content all designed to reach and support industry-facing professionals as they address industry challenges and opportunities, as well as educate new and existing enthusiasts inside the world of motorcycling and powersports. Thus far, the 10-month series spotlights three riders, sharing their current bike, favorite riding memory, trips they’d like to take, and more, with new stories to be added monthly.

To submit a story to be featured on Rider Stories, visit HERE
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Features, PiercingKen Says

The Progressive International Motorcycle Shows Announce IMS Outdoors

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progressive international motorcycle show logo

The Press Release:
The Progressive® International Motorcycle Shows® (IMS), the industry leader for connecting powersports’ top brands with enthusiasts and buyers, today announces Progressive IMS Outdoors, the only program available for manufacturers and brands to reach both new and existing riders in exciting, interactive, central locations. Backed by IMS’ title sponsor of ten years Progressive Insurance, Progressive IMS Outdoors represents the revamp of the tour’s nearly 40-year stint that will not only transition IMS from the traditional convention center setup to a new open outdoor experience but will also create a festival-like atmosphere that promotes enthusiasts of all ages and levels to come together to better engage with products, each other, and the industry. While continuing its presence as the nation’s largest consumer motorcycle tour, Progressive IMS Outdoors will support the growth of the powersports community by offering a unique experience the industry has yet to see.
Continue reading The Progressive International Motorcycle Shows Announce IMS Outdoors →