Tag Archives: toy industry announcements

Features, PiercingKen Says

The Toy Insider Experts Reveal the Hottest Toys & Games of 2025

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The Press Release:
The Toy Insider, the toy industry’s most influential organization and a trusted go-to resource for parents and gift-givers, unveiled today its expert picks for the best toys, games and gifts of 2025 in its 20th annual Holiday Gift Guide. The guide includes three featured lists that spotlight this year’s hottest toys: the Hot 20, the most sought-after toys of the year; the STEM 10, top educational toys that promote STEM learning; and the 12 Under $20, budget-friendly toys packed with all the fun. Altogether, the milestone holiday gift guide is its biggest one yet, with nearly 400 toys from 182 toymakers.

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Between the rising cost of living, supply chain disruptions amid tariff pressures, and a short shopping window between Thanksgiving and Christmas, shopping for toys with a game plan is crucial this holiday season. Despite these headwinds, toy manufacturers are laser-focused on keeping playtime accessible and affordable for families: more than 70% of the toys featured in this year’s gift guide are less than $50, with more than 175 toys less than $25.
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Features, PiercingKen Says

The Toy Foundation Announces 2025 “Toy of the Year” (TOTY) Award Finalists

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The Press Release:
From a doll hidden behind a magic mirror to a sound-sensing robot, to dozens of toys that innovate beloved play patterns, the 2025 Toy of the Year® (TOTY®) Award finalists, announced today by The Toy Foundation™ (TTF), represent the most sought-out toys just in time for the holiday season. Known as the “Oscars of the toy industry,” the TOTY Awards celebrate the creativity of the global toy community and serves as a key fundraiser for TTF’s year-round philanthropic work supporting children in need.

Between now and January 10, 2025, play-lovers of all ages can visit ToyAwards.org to vote for their favorite playthings in each of the 16 categories, browse toys, and make shopping lists for the holidays. Finalists were announced this morning by a group of well-known content creators who serve as TOTY ambassadors. See the full list of finalists below.

Winners in each category, as well as the coveted overall Toy of the Year winner and the People’s Choice winner (based solely on consumer votes), will be announced at the TOTY Awards gala on Friday, February 28, 2025, at Cipriani 42nd Street in New York City. The celebration kicks off Toy Fair® 2025 (March 1-4, 2025) and includes the induction of seven trailblazers into the esteemed Toy Industry Hall of Fame.
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Features, PiercingKen Says

The Toy Insider Experts Deliver Most Affordable 2024 Spring & Summer Gift Guide Ever

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The Press Release:
The Toy Insider, the toy industry’s most influential organization and a trusted go-to source for parents and gift-givers, launched its 2024 Spring & Summer Gift Guide online at thetoyinsider.com so families can gear up for endless summer fun with the hottest toys and entertainment. With more than 275 toys from more than 120 trusted, vetted toymakers, the guide has a vast selection of outdoor and active toys to enjoy the warmer weather; travel-friendly options that entertain on the go; educational toys to combat the summer slide; games and activities that foster bonding and creativity; and water toys to cool down in the summer heat.

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Click HERE for The Summer Gift Guide

As shoppers continue to embrace a mindful approach to spending, this year’s expert picks make this guide the most budget-friendly assortment yet: more than 80% of the guide is made up of toys that cost less than $50 and more than 170 products are less than $25.
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Features, PiercingKen Says

The Toy Insider Experts Reveal the Hottest Toys of 2023

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The Press Release:
The Toy Insider, the toy industry’s most influential organization and a trusted go-to resource for parents and gift-givers, unveiled its expert picks today for the best toys, games and gifts of 2023 in its 18th annual Holiday Gift Guide. This year’s hottest toys appear on one of three featured lists: the Hot 20, toys topping every kid’s wish list; the STEM 10, toys boosting STEM skills; and the 12 Under $20, fun-filled and affordable toys.

The media company also launched its interactive Perfect Present Wizard on thetoyinsider.com, helping consumers find the best toys for every child on their holiday shopping lists. The quiz asks five simple questions to determine the child’s age and interests, the desired play value and skill development, and then recommends toys based on the shopper’s budget.

“Unwrapping the perfect toy is pure magic, and every child and gift giver deserves to experience that magical holiday moment,” said Laurie Schacht, Chief Toy Officer, The Toy Insider. “Whether you use our Perfect Present Wizard or browse our Holiday Gift Guide, with a wave of our magic wand, we’ll help you easily find toys that WOW kids across every age and interest—while sticking to your shopping budget!”
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Pop Culture

TTPM Reveals “Best Of Baby” Products For 2023

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The Press Release:
TTPM, the leader in video product reviews for toys, baby, and pet gear announced their Best of Baby 2023 List. The list features the best Baby Gear across 21 categories, designed to educate parents.

“Parents look to us for recommendations on top products to help them make better shopping decisions. Our team takes this very seriously, putting countless hours of testing into all of the products across multiple categories,” said Jim Silver, CEO, TTPM. “With the amount of products coming to market every single year, we are happy to save parents the time in testing products themselves. That’s what the Best of Baby List is designed to do -these items are all TTPM approved, giving parents peace of mind and easy shopping.

For more information and to view details on the Best of Baby 2023 List, please visit TTPM.com and see reviews on the TTPM YouTube Channel.
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