Welcome back my friends, you have arrived at another exciting installment of out Toy Insider “Sweet Suite” 2023 exploration. I’m continuing along in the same fashion as I did with the previous post and segmenting some of the brands together. We love these Toy Insider events and as I mentioned earlier, this one appears to be my eighth straight one. Let’s get on back to the funtastic findings shall we?
The Barbie movie only just opened last week and is doing gangbusters at the box office. Obviously the Mattel folks would be gearing the popular toy line of the same name with releases along those lines.
The TOTY Award Winners were recently announced in a first-ever virtual ceremony with the in-person event being impossible to hold due to the Coronavirus Pandemic. After a brief commentary by Toy Association President Steve Pasierb, the nominations were replayed and the winners announced. For ease of seeing who was up for what and who would eventually win the coveted award, I’ve left the original full list of nominations for your perusal. Now without any further adieu, here are the 2021 TOTY Winners…
ACTION FIGURE TOY OF THE YEAR:
Alter Nation Action Figure Assortment (Panda Mony Toy Brands)
Anime Heroes (Bandai America)
Batman 4 Inch Action Figures (Spin Master) WINNER – Fisher-Price #ThankYouHeroes Line (Mattel)
Heroes of Goo Jit Zu (Moose Toys)
The Original Spawn Action Figure and Comic Remastered (2020) (McFarlane Toys)
Treasure X (Moose Toys)
COLLECTIBLE OF THE YEAR:
Blume Petal Pets (Skyrocket)
Charaction CUBE (Bandai America)
Hairdorables Hair Art Series (Just Play)
HEXBUG JUNKBOTS Large Dumpster (HEXBUG) WINNER – LEGO Super Mario Character Packs (LEGO)
L.O.L. Surprise! Remix Hair Flip (MGA Entertainment)
Space Invaders Micro Player (My Arcade) Continue reading 2021 Toy Of The Year Winners Are Announced→
Hey friends, when we last brought up Mattel’s “Barbie” it was to celebrate the Elton John edition and that particular item has been flying off the shelves in record numbers. I hope that you got one if you wanted it because it seems like its a highly priced collectible at this point. Now I am returning to discuss a brand-new line for the famed fashion doll – The Extra editions. Take a look at the copy and images from Mattel resources.
The Press Release:
Each Barbie Extra doll rocks their own unique style that’s playful and over-the-top. Barbie Extra dolls offer an exciting fashion and styling play experience with posable, articulated bodies. When it comes to fashion, Barbie Extra has a “more is more” attitude- even their pets are oh-so EXTRA! The dolls embody everything fun: glitter, gummy bears, emojis, bright colors and iridescent shimmer — bringing EXTRA vibes wherever they go! Barbie Extra lets girls dial up their self-expression and fashion fantasy play by showing them anyone can be a trendsetter.
Barbie Extra Doll #1 GVR04:
* Afro puffs and braided hair details
* Wearing a rainbow fur coat and matching athleisure red top and shorts set, with glittered boots and real socks
* Accessories include sunglasses that read “shine bright” and a cloud-shaped purse
* Pet poodle has star-shaped sunglasses, wears puppy heels, and comes with a puppy purse filled with puppy treats Continue reading Mattel Reveals “Barbie Extra” Fashion Dolls→
Mattel has really been pulling out the stops for their world famous doll and have already received high praise for their “Star Wars” Barbie, “X-Men” Barbie and the David Bowie Barbie. I loved all of those myself but admit that I am still waiting on a Darth Vader Ken or at least a Boba Fett one before I dive into this side of the collectible market. Now it’s time to help share the announcement about the “Elton John Barbie”. Some specs follow the image below and then I’ll have a whole lot of Mattel supplied visuals. Enjoy.
As the annual Toy Fair approaches, so do the announcements from the makes of awesome products like the folks at Mattel who continually offer us worlds or wonder with their Barbie line (like the “Star Wars” and “David Bowie” ones from last year). Check out this latest bit of news.
The Press Release:
Yesterday, the ultimate girls empowerment brand – Barbie – announcd its 2020 Fashionistas line. Over the past five years, the line has evolved to be more reflective of the world girls see around them by introducing more than 170+ new looks. For 2020, Barbie is continuing the journey to represent global diversity and inclusivity in the fashion doll aisle by showcasing a multi-dimensional view of beauty and fashion by adding: a doll with skin condition vitiligo, a doll with no hair, a doll with a darker skin tone that uses a gold prosthetic limb, Ken with long rooted hair (all for the first-time).